Covercraft has been named the Official Car Cover of the Indianapolis Motor Speedway Museum in a partnership that includes premium car care products company SONAX USA.
The IMS Museum has approximately 350 vehicles in its collection, including some of the most significant and rare race cars and passenger cars in existence, and protecting the vehicles, whether on display, in transit or storage is the highest priority.
“The relationship with the Indianapolis Motor Speedway Museum reflects Covercraft’s commitment to the preservation and protection of vehicles of all kinds,” said Mark Korros, president and CEO of Covercraft Industries.
“As the industry leader in vehicle protection, we feel it’s our obligation to show the same commitment to quality when manufacturing covers for every customer as we do for the IMS Museum.”
Pauls Valley, Okla.-based Covercraft has a library of more than 85,000 distinct car cover patterns, making it possible for Covercraft to create custom car covers of virtually any size and design for its customers.
The IMS Museum-Covercraft-SONAX USA partnership started in earnest in late February, when nine leading custom auto detailers from around the United States converged on the IMS Museum, and spent three days detailing 10 cars in the collection.
The detailers worked in the Museum’s basement on cars chosen specifically for their historical value, and each car was placed under a custom Covercraft cover when finished.
About Covercraft: Covercraft Industries, LLC is the leading branded manufacturer of automotive, marine and recreational vehicle protection products, as well as a market leader in outdoor home and garden protection products. Covercraft’s product offerings include full vehicle covers, seat covers, front end masks, dashboard covers, window sunscreens, patio furniture and outdoor kitchen covers, and other products that preserve and protect. The company focuses on custom fitment with a library that includes more than 450,000 patterns for distinct automotive and outdoor protection products. Covercraft is certified to both ISO/TS16949:2009 and ISO 14001 standards. Covercraft owns additional market-leading brands including ADCO, Carver, Colgan, DashMat, GT Covers, Marathon Seat Covers, Precision Fit, PCI and Wolf. Licensed partnerships include Barrett-Jackson, Carhartt, Ford, Tommy Bahama and Winnebago.
About the IMS Museum: The Indianapolis Motor Speedway Museum is home to one of the world’s premier motorsports and automobile collections, with interpretive emphasis on the Indianapolis Motor Speedway and its role as a global icon of sporting tradition and innovation.
Located inside the famed 2.5-mile IMS oval, the Museum is open 363 days a year (closed Thanksgiving and Christmas). It is a nonprofit 501(c)(3) organization and relies on support from admissions, tours, sponsorships, annual memberships and planned-giving for its operations, educational programming, restoration and preservation efforts, exhibits and events.
For more information on the IMS Museum, please visit www.indyracingmuseum.org, contact the Museum at (317) 492-6784, or find us on Facebook, Twitter and Instagram.
– END –